© 2020 by WhiteSpace, Building Technology Advisors

Meet Our Team

Mike Smith
President & CEO
Matt Pemberton
Vice President 

Having honed 20 years of experience in building technology services, Mike Smith now focuses on providing a single source of technology solutions to his clients – owners, developers, architects and construction teams.  He launched WhiteSpace, Building Technology Advisors in 2015.

A techy guru, Mike is an expert in new and innovative industry technologies and has a clear understanding of how to leverage these technologies such as Internet of Things (IoT) and Intelligent Building technologies. What’s more, those in the field know Mike knows his stuff.  He served as co-chair of iBcon and as advisory council to Realcomm, NMHC, Broadband communities and the Building and Energy Summit. Sometimes he packs the house as a featured speaker at these and other industry conferences.

A passionate and creative problem-solver, Mike knows the power of strong relationships can, and will, solve complex issues and form long-lasting collaborative partnerships. He is a builder of “go-to-market” roadmap strategies for Enterprise Architecture that delivers results, increases an organization’s bottom-line and helps his clients gain a competitive industry advantage.

We’re sure you will connect with Mike’s insight and easy way.

Matt joined Whitespace as our VP in 2018, but he and Mike have worked together for years.  With varying styles and a diverse skillset, they provide our clients with a deep well of knowledge and experience from which to draw.


We count on Matt’s 22 years of experience in security operations, loss prevention, project management and building technology to give owners, developers and construction teams peace of mind as they bring their projects to life.  In addition, Matt provides extensive experience in identifying ancillary service possibilities and negotiating communication service provider agreements.  


From design to building opening, Matt has been part of a wide-range of development and construction projects.  Clients and peers know that his tenacity and eagle-eye are assets that mean the commissioning of projects is a smooth operation.


Matt is the link between our client’s desire and the project reality.

Gina McVey
Director of Operations

Gina McVey joined WhiteSpace in 2018 and is charged with streamlining business operations for the fast-growing and innovative company. With more than 25 years of experience, Gina has earned a reputation as a quick-study with a can-do attitude.  A good conversation and a job well-done are almost always at the bottom-line for Gina.

Experienced in both the private and nonprofit sectors, Gina brings a comprehensive background in small business practices, strategic planning, goal-setting and project management.  She is thorough and a highly-skilled communicator. With those strengths in her back pocket, she fosters our strong client relationships by managing our daily operations, as well as our projects, and ensuring our administrative business practices are as complete as our consulting services.


Think of Gina as a go-to app, keeping all your project details safe and sound.

Craig Holmes
Project Manager

Craig Holmes joined WhiteSpace as a Project Manager in September 2019.  We knew immediately he would know would fit right in; he comes from the same place – in career and character.   

As a client-oriented professional, Craig brings vast experience in project management including low voltage design, review and commissioning of building systems. His collaborative approach ensures that construction, development teams and end-users alike are satisfied beyond their expectations.     


And, just like Matt and Mike, Craig cut his teeth at Forest City where he spent the first 14 years of his career in growing roles from Security Director at regional facilities to technician in the company’s Building Technology Services (BTS) department where he assisted with capital improvement projects, commissioned new development buildings, and provided technical support across the company’s portfolio nationally. 


Craig is thorough and complete and is sure to spark a “can-do” attitude in anyone who knows him.