PRESIDENT & CEO
When it comes to building technology services, experts in the field agree: Mike Smith knows a thing or two about a thing or two. That kind of uber-experience and admired reputation only comes from decades of creative problem-solving and getting the job done right.
Mike launched WhiteSpace, Building Technology Advisors in 2015 and now focuses his drive, passion and expertise into providing technology solutions for his clients, which include owners, developers, architects and construction teams.
A techy guru, Mike is an expert in innovative industry technologies and has a clear understanding of how to leverage them for your desired outcome. Those who understand the industry know Mike knows his stuff. He served as co-chair of iBcon and as advisory council to Realcomm, NMHC, Broadband communities and the Building and Energy Summit.
Mike knows the power of strong relationships can, and will, solve complex issues and form long-lasting collaborative partnerships. He is a builder of “go-to-market” roadmap strategies that deliver results, increase bottom lines and give clients a competitive advantage.
We’re sure you will connect with Mike’s insight and easy way.
Matt Pemberton provides the critical link that connects our client’s vision to the completed project.
Matt joined WhiteSpace as our VP in 2018, but he’s no newcomer to our mission, having worked together with President & CEO Mike Smith for years. With complementary styles and diverse skills, Matt teams with Mike to provide our clients a deep well of knowledge and experience from which to draw.
We count on Matt’s 22 years of experience in security operations, loss prevention, project management and building technology to give our clients peace of mind as we bring their projects to life. In addition, Matt provides extensive experience in identifying ancillary service possibilities and negotiating agreements with communication service providers.
From concept to construction to completion, Matt has been part of a wide range of development and building projects. Clients and peers know that his tenacity and eagle eye are assets that assure a smooth process.
DIRECTOR OF OPERATIONS
Gina McVey, who joined WhiteSpace in 2018, streamlines the business operations for our fast-growing and innovative company. Gina's can-do attitude, paired with her strong communication skills, make her an incredible teammate. When it comes to our projects, a job well-done is her bottom line.
With 25-plus years of experience in both the private and nonprofit sectors, Gina has developed a comprehensive background in small business practices, strategic planning, goal-setting and project management. Add to that impressive list her thorough approach and expert communication prowess, and Gina strengthens our client relationships by managing our daily operations as well as our projects to guarantee our administrative business practices are as complete as our consulting services.
Think of Gina as your go-to app, keeping all your project details safe and sound.
Craig Holmes joined WhiteSpace as a Project Manager in September 2019. We knew immediately he would fit right in; he comes from the same place, in both career and character.
As a client-oriented professional, Craig brings vast project management experience, including low-voltage design, review and commissioning of building systems. His collaborative approach ensures that construction, development teams and end-users alike are satisfied beyond their expectations.
Like Matt and Mike, Craig cut his teeth at Forest City, where he spent 14 years growing roles from Security Director at regional facilities to technician in the company’s Building Technology Services department, where he assisted with capital improvement projects, commissioned new development buildings, and provided technical support across the company’s national portfolio. So, Craig knows a few things too.
You will come to know Craig as a thorough and complete professional.
Caleb Naugle does nothing half-heartedly. Within two years of becoming a consultant in the construction industry, he had achieved both his AVIXA CTS-D and BICSI RCDD certifications, which many consider to be gold standards for their respective disciplines. Caleb’s wide range of design experience, from healthcare to higher education to commercial real estate, enables him to offer a unique perspective and creative solutions for every project.
Caleb brings a warm and conversational tone to every interaction and is always focused on meeting his client’s needs. His honest and open approach is a catalyst for finding the best outcome for all parties involved. He knows that every element of a project is important and he always seeks to take the most effective path, not the most expedient.
When Caleb is involved on a project, rest assured that it will be approached with thoughtfulness and attention to detail. This detailed approach ensures that no problem is too complex, and no idea is too far-fetched. A lifelong learner, Caleb enjoys opportunities for new challenges and exceptional circumstances. His constant efforts to build an understanding and awareness of current technology allow him to not only determine the most effective solutions, but also to help clients understand how to best utilize their resources.
Given the chance, Caleb will be a reliable and trustworthy resource for all your technology needs.
Billy Mustard has held positions in maintenance, carpentry, mechanics and general contracting before starting his real estate career with Forest City in 2012. In 2014, Mike Smith saw something special in Billy and hired him as a technician in the Building Technology Services department. In that role, he was responsible for helping support the portfolio of building technologies and later commissioning new construction projects.
During his time as a technician, Mike and Matt Pemberton challenged Billy to immerse himself in various technologies. He rose to the occasion and obtained certifications in Green Professional Buildings, Niagara AX building management, exacqVision video management, and became an Axis Certified Professional.
After the Brookfield acquisition of Forest City, Billy spent almost 3 years with Brookfield Properties Development as Manager of Technology Design. His primary role was coordinating security and low voltage design with mechanical, electrical and plumbing requirements to align with operating preferences. He keeps an open-mind, strategically responding to the dynamic world of technology and now assists WhiteSpace clients their overall technology strategy and objectives.
Brad Parina has wide ranging experience in a number of industries, both in the public and private sectors. He began is career early, while still in high school, for a local municipality doing building maintenance. Brad continued to gain experience with stints at Majestic Steel USA, a large steel processing plant with several locations throughout North America, whose corporate offices are located in Cleveland, Ohio. Brad then went on to Residential Multi Unit Maintenance with Forest City Realty Trust Inc. Most recently, Brad spent roughly a decade with a local school district as a Maintenance Foreman, providing everything, but not limited to, Project Management oversight on building renovations and repairs, as well as overseeing and managing special events and sporting events, as they relate to the buildings and facilities in his purview. Brad has a broad knowledge base to draw from, with a deep understanding of Industrial / Commercial HVAC Systems, Building Management systems, Access Control and IT systems integrations and refits.
Adding to Brad’s holistic portfolio, he is a State Licensed Home Inspector, completing training and certification in 2020.