WhiteSpace Building Technology

Leadership Team


Mike Smith

President & CEO

When it comes to building technology services, experts in the field agree: Mike Smith knows a thing or two about a thing or two. That kind of uber-experience and admired reputation only comes from decades of creative problem-solving and getting the job done right.


Mike launched WhiteSpace, Building Technology Advisors in 2015 and now focuses his drive, passion and expertise into providing technology solutions for his clients, which include owners, developers, architects and construction teams.


A techy guru, Mike is an expert in innovative industry technologies and has a clear understanding of how to leverage them for your desired outcome. Those who understand the industry know Mike knows his stuff. He served as co-chair of iBcon and as advisory council to Realcomm, NMHC, Broadband communities and the Building and Energy Summit. 


Mike knows the power of strong relationships can, and will, solve complex issues and form long-lasting collaborative partnerships. He is a builder of “go-to-market” roadmap strategies that deliver results, increase bottom lines and give clients a competitive advantage. 


We’re sure you will connect with Mike’s insight and easy way.

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Matt Pemberton

Vice President

Matt Pemberton provides the critical link that connects our client’s vision to the completed project.


Matt joined WhiteSpace as our VP in 2018, but he’s no newcomer to our mission, having worked together with President & CEO Mike Smith for years. With complementary styles and diverse skills, Matt teams with Mike to provide our clients a deep well of knowledge and experience from which to draw. 


We count on Matt’s 22 years of experience in security operations, loss prevention, project management and building technology to give our clients peace of mind as we bring their projects to life. In addition, Matt provides extensive experience in identifying ancillary service possibilities and negotiating agreements with communication service providers. 


From concept to construction to completion, Matt has been part of a wide range of development and building projects. Clients and peers know that his tenacity and eagle eye are assets that assure a smooth process.

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Gina McVey

Director of Operations

Gina McVey joined WhiteSpace in 2018 after more than 25 years in the private and not-for-profit sectors.  She now streamlines business operations for our fast-growing and innovative company by packing a can-do attitude into every day.  A good conversation and a job well-done are her bottom line.


Gina has a comprehensive background in small business practices, strategic planning, goal-setting and project management. Add to that impressive list her thorough approach and expert communication prowess, and Gina strengthens our client relationships by managing our daily operations as well as our projects to guarantee our administrative business practices are as complete as our consulting services.


Think of Gina as your go-to app, keeping all your project details safe and sound.

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Craig Holmes

Project Manager

Craig Holmes joined WhiteSpace as a Project Manager in September 2019.  We knew immediately he would fit right in; he comes from the same place, in both career and character. ​ 


As a client-oriented professional, Craig brings vast project management experience, including low-voltage design, review and commissioning of building systems. His collaborative approach ensures that construction, development teams and end-users alike are satisfied beyond their expectations. 


Like Matt and Mike, Craig cut his teeth at Forest City, where he spent 14 years growing roles from Security Director at regional facilities to technician in the company’s Building Technology Services department, where he assisted with capital improvement projects, commissioned new development buildings, and provided technical support across the company’s national portfolio. So, Craig knows a few things too.


You will come to know Craig as a thorough and complete professional.

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